50 Marketing and Sales Promotional Plans – Next Set of 15

Hi, we are back again with more promotional plans. Our ’50 Promotional Plans’ have been compiled to help retail businesses reach out to their target market more effectively. Since there are so many creative promotional models out already, retailers can use the best fit to get the maximum visibility, better cost-effectiveness, improve branding and achieve greater sales.

We had previously discussed promotional ideas such as Happy hours, Free trials, Customer care, Complimentary products, Group discounts, Cross promotion, Motivational offers, Fun offers, Group offers, Free service, Spares with product, Selling attractive packages, Freebies, Free shipping, Referral schemes and Block renewals. These promotional ideas were well received by our readers and now we are back again with the next 15 schemes for you.

1) Senior Citizen Discounts: Special discounts for senior citizens, a gradually increasing segment with specific needs, is a great idea. In fact, there is a site entirely dedicated to this segment – seniordiscounts.com. Through senior citizen specific schemes you can promote any product or service that senior citizens may need and build a whole new market segment. For example Super Religare Wellness had a scheme where it gave 10% off to all senior citizens. Even Ayurcare offered special discounts to senior citizens for its therapies and detoxification programs.

2) Discounts to Niche Customers: Select the target segment you wish to focus on – say, a particular membership card holder that suits your profile – and offer them a discount. For example, a top end restaurant providing discounts to Club Mahindra holders would bring exclusive focus to an attractive, new segment.

3) Tie-ups with Banks: A tie-up with banks to provide special discounts for customers who use their bank cards at your retail outlet provides access to many potential customers at negligible cost. Several banks are ready to do this.

4) Early bird customers: How about early bird schemes where customers get special discounts for buying early? Such schemes prod customers into buying early to avail the discount. From travels to wellness centres and even corporate training programs, early bird incentives are always a great way to promote your products and services. Wild Frontiers, an adventure travel site offered a 5% discount for early bird registrations while VITS Wellness Centre, Andheri offered a limited period special discount for early bird couples.

5) Reward the customer for his efforts: Reward your customer for the efforts they put in for their own good. ‘Fitness First’, a fitness centre, rewarded its customers for losing each kilogram, with a Rs. 500 discount for each kilogram lost.

6) Use short codes effectively: Let your customers participate in an on-the-spot contest, and in the process get their mobile numbers too. Give a freebie or a discount to whoever participates in the contest. Subway used this scheme by asking customers to enter a contest: Subway gets the customers contact details such as mobile number and email id while customer gets discounts or freebies.

7) Special Event promotion: A special event such as an anniversary, festival or a special day like Valentine’s Day is a great time to offer a promotion scheme. Give a special discount to anyone who registers or buys on occasions such as Children’s day, Mother’s day, Father’s day, Teacher’s day etc. For example Gold’s gym offered a special discount for couples who joined the gym on Valentine’s day and Big Cinema gave away free tickets for women patrons on Woman’s Day.

8) Price guarantee: When real estate prices are falling and people do not buy because of uncertainty, a promotional scheme that offers to pass on the price benefit in case of lower prices in the future, drives sales. A limited period offer for those who book during the period, protects those from future price fluctuations. Aparna Constructions in Hyderabad has offered such a promotional scheme in view of the uncertainty in the real estate market to assuage fears of the customers and provide them with a window of opportunity to invest.

9) Surprise gift: Offer a surprise gift along with a service. Getting something free in the most unexpected of times always remains etched as one of the most memorable experiences for customers. It does not matter whether it is a small gift or a big one, what matters is that you have made the customer feel like the lucky one. For example Jaipan sells a combo package of home appliances such as a vacuum cleaner, toaster, blender and roti maker and throws in a a surprise gift!

10) Social causes: If your service has a social element to it, offer a promotional pricing with it. For example, Times Matrimonials, offers a discount for those who wish to advertise in their matrimonial column without a dowry requirement (or without a caste and religion bar). Similarly they offer discounts for senior citizens and widow/widowers and differently abled customers.

11) Environmental cause: A environmental cause like energy efficiency could focus on a specific scheme targeted at its customers. For example the Bureau of Energy Efficiency in India had called for a specific segment, the BPOs, to provide a star rating for BPO buildings for energy efficiency. To promote the scheme, the Bureau has announced a waiver of a hefty registration fee of Rs. 1 lakh for the first 100 applicants!

12) Buy more, get more: Buy 1 item get 10% off, 2 items and get 20% off and 3 items and get 30% off. The more you buy, the greater the discount you get. ‘Allen Solly’ offered this deal in Chennai for its menswear and women’s wear sections. Similarly Bombay Dyeing did this for its bed sheets!

13) Old for New: This is an attractive scheme especially in times when consumers are buying more. Every thought of replacement comes with the problem of what to do with the old. Big bazaar has launched a scheme where the customer can take the old and exchange it for new stuff. It takes care of two problems for the customer – getting a new product and getting rid of the old.

14) Establish a strong relationship with your customer: To find out who is buying your products and to establish a relationship of trust with them is what all retailers wish to do. Ranbaxy offered an innovative promotion scheme of a scratch card + SMS for its medicines. When customers buy medicines, they are provided with a scratch card that has a unique code, which must be SMSed to Ranbaxy. When the customer purchases the same medicine three times and SMSes the unique code each time, he gets a PIN, which he can use to get the fourth medicine free. Ranbaxy also provides the option to the customer of receiving reminders on taking the medicine – a nice way of being in touch with the customer and reinforcing the thought that you care.

15) Attractive add-on charges: A nominal Re. 1 charge for a normal service such as making charges for jewellery attracts customers – even more than a free service campaign. Reliance jewellery recently offered a Re. 1 making charges scheme on jewellery bought at their stores.

50 Promotional Plans First 15

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Church Marketing – Top 10 Items to Include in Your Church Welcome Packet!

So, you put a marketing plan together, even got a budget that didn’t have “shoestring” associated with it, ran your campaign and guess what? It all came together. People have started to flow into your church. And if you have read my past articles, you are saying that you are done and have done the warm hand off to others as these folks are on their way to becoming regular visitors and perhaps even members. You job is done…..almost!

Let’s face it, marketing’s job is never done, but there is one thing that you should give some thought to before the marketing team’s job is considered done. And that is a good welcome packet.

Why have welcome packets?

A welcome packet can be a marketing tool to provide new visitors information about your church, its’ doctrine or belief’s and some of the ministries or activities that go on there. It gives the guest something to review when they have left the church and have some time to reflect.

There are several objectives of insuring your guests are given a welcome packet when they visit:

* Makes them feel welcome! You want to express your gratitude for allowing you to share and to also indicate that they are welcome to return

* Understand your structure. One of the reasons visitors come is to learn something about your church. How it is organized. What sets you apart from the other churches in the area. Welcome packets can accomplish that.

* Become familiar with your worship style (is it more singing then they would like?) and church beliefs.

* Review activities calendar. Visitors want to know the upcoming schedule of events and ministry meeting times.

What should go into the packet?

While there is no absolute must have list, here are some ideas that will help to make a great impression and give guests a reason for returning:

1. Video or DVD of your organization

– It could be a video tour of the entire grounds or maybe just a 30 second clip that tells about each ministry in the church. Perhaps it is the vision for where you want to get to.

2. Refrigerator magnets

Are you looking for an inexpensive marketing tool that has long term staying power? This may be better than you think! According to a study at Purdue University, the average American visits their refrigerator 22 times a day. What else could you get that is going to get that much exposure? And strange as it sounds, even if people don’t like them, they tend to put them on their refrigerators.

3. Letter of Greeting from the Minister

Perhaps a personalized message with an invitation to return the following week. Studies have found that a personal interaction with the Minister can have a dramatically positive effect on whether someone returns or makes a church home. (So, don’t forget about the Minister making a personal phone call to follow up the next week either!)

4. Information on the membership process of your church.

Some visitors are ready to become members from day one. They may have just moved and want to keep their denominational affiliation intact. Others just feel good and know when they have found their new church home. It takes the awkwardness out of them having to ask.

5. Invitation for on-line survey.

A quick survey of a visitor’s church experience is good. But they may feel uneasy filling out one in church especially if they are the only guest that day. Online surveys provide an easy way for you to determine how things really are since they are truly anonymous.

6. Audio recording

Could be a recent Sunday Message or perhaps something more of an invitation. Keep in mind that at the least we are a CD world. Cassettes are dead. Podcasts or downloads are a great way to get them to your website.

7. Informational brochure

– General info about the church and its’ ministries (if you can’t do a video or want to cover your bases). It could also include a brief history of the church, or the denomination if that is deemed important.

8. Calendar of events

Announcement flyers of public events such as fall festivals, Christmas programs, etc.

9. Coupons!

A coupon to turn in at the church book store or on the website for a free token of appreciation or a discount. I love the coupon that entitles the user for a free cup of coffee with the minister!

10 Tote bags or bookmarks

Both of these have become very inexpensive and help to keep your church in the guests mind. Be sure to include your website address on these!

While these are not all-inclusive, they do make a favorable impression on any church guest. A good welcome packet can make the difference if a visitor comes back for a second look. It can provide the answers to some of the questions that arise after they have left the church. Of course, nothing beats a personal note or phone call from the minister

How do they get distributed?

Don’t leave it up to chance whether a visitor gets a welcome packet or not. While my experience has gone from having to look for them myself or being told to pick one up on the way out, anything short of personally handing one to me loses some of the welcome packet’s purpose… to make me feel welcome. Make sure your church doesn’t make that mistake!

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Selling Catering and Event Services by Phone – Converting Inquiries Into Sales

Phone Skills That Book More Events

I got this question from a new marketing client of mine who founded of a new catering and event company after years of working for someone else.

I’m finally getting leads from the website! This week I got more job inquiries than I ever did before. Now my problem is selling them once they call me. How do you handle an incoming call from a prospective client who is thinking about hiring you? Thanks, L.T.   Here are a few tips I passed on to L.T. He reported back that he’s much more relaxed and so far he’s booked a $9,000 job using these ideas. I hope you have the same luck!

First and foremost you want to build rapport quickly. You want the caller to get a good feeling about you and your business. No, this isn’t about “brown-nosing” or “sucking up” or “schmoozing.” It’s about attitude.

Some thoughts to consider before you pick up that phone ….

Attitude of Gratitude. Be happy that somebody is giving you the opportunity to serve them in a way that allows you to use your gifts and talents and make a profit. Don’t act grateful … BE grateful.

Attitude of Service. Be ready to help the caller in whatever way you can – even if that means sending the caller to your competition.

Attitude of Enthusiasm. When I coached L.T. we recorded some of his phone conversations (you can record your side of the call without getting permission) and he was shocked. He was trying to sound like a “business professional.” He sounded as enthusiastic as a Department of Motor Vehicles employee on a Friday afternoon.

Unless you only cater at funerals and bankruptcy hearings most customers are enthusiastic about the event they’re planning. They want to deal with a relaxed, confident and happy event professional.

The Most Important Person in the World.

Dale Carnegie taught us to “Make other people feel important – and do it sincerely.” How do you do that? Ask questions that you really want the answers to and listen carefully to the answers. When was the last time you spoke to someone who really cared about your opinion? Didn’t that make you feel great? Really try to understand what the client is saying – so few people do.

Care. Don’t ask about a client’s fishing trophy if you really don’t care. That’s cheap, insincere and transparent. My style of selling is strictly business – I don’t talk about sports, the weather or how nice your tie is. When I meet you as a prospective client I always get right down to business – not my business – your business.

Prepare. I go into every meeting prepared – I don’t ask questions that a professional should already know. If I’m trying to get a trade show account I know everything I can about the industry, the company, competition and their latest products. If I’m pursuing a sales incentive meeting I know the names and territories of the Sales Managers, the size of the sales force and the demographics of the attendees before I approach the buyer. Knowing what you’re talking about goes much further than unctuous glad-handing.

How do you prepare for an unexpected telephone inquiry? Stop winging it!

Intake Form. Type up an intake form to capture all the information you’ll need … and include questions that your competition isn’t asking.

High Value Questions. Make a list of smart questions that increase your understanding and improve your professional image. List questions that make the client say, “Wow, I’m so glad you asked me that – I didn’t think of that!”

Major Sales Tip! Always ask the caller if they’ve ever hired or experienced a service like yours before. Then ask, “What did you like about it?” and “What didn’t you like about it.” Get the answers to these two questions and your callers will have told you exactly how to sell to them.

When L.T. asked a client what she didn’t like about a previous caterer, the client said she didn’t like the servers – they didn’t look professional. L.T. emailed over photos and testimonials about of his wait staff . He got the job!

Objections. Start keeping track of all the objections you get on the phone … and then prepare a presentation that preempts them. The best way to handle an objection is to structure your presentation so that they never become an issue – but be careful about preventing clients from voicing their legitimate concerns.

L.T. thought that by saying to callers, “Our prices aren’t cheap – because we don’t do cheap work and our clients only want the best,” eliminated the price objection. It didn’t – it made the caller feel too embarrassed from sharing price concerns – and made L.T. sound like a jerk!

Sales Script. No, you never want to read a sales script to a caller and end up sounding like a phony telemarketer … but you do want to make sure you give the caller a great sounding presentation.

Here’s how to write a great telephone sales script: Don’t write it – speak it.

Record and transcribe yourself talking to clients. Listen to your recording with a colleague or coach and pick out the parts you feel do a great job selling your services. Transcribe those phrases – exactly as you spoke them – and create your “pitch.” It will sound like you – but your best you!

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Today’s Story – Tomorrow’s History


I once believed that writing was just a gift, given to a select few. However, I have come to believe this to be untrue for several reasons. When I listen to a story as told in a typical conversation I often say, “My! How interesting! You should write that down and share it with people.” The response I so often get is, “I couldn’t do that. I’m not a writer. I haven’t sufficient education to do something like that.” They aren’t aware of the fact that some of our most prominent authors have been people who were uneducated, untrained people who simply scribbled on paper their thoughts and feelings. Perhaps it was recorded in a diary or a personal journal that was found long after they were gone and published by family members. Then again, their writings might have been seen by a close friend or family member who encouraged them to publish their material, ultimately touching the lives of readers everywhere. I am now in the process of reading a book that was simply a journal, written by a man who would be extremely illiterate in today’s view. It was written in the 1600’s, reprinted many times and not just read, but studied by thousands – if not millions of people. It isn’t an easy read, but it has so much to say that I, like many others, find it interesting and absorbing. If he can do that, why can’t that be the case with anyone?

I wrote my first book several years ago and it was so well accepted that it took me by surprise. I didn’t intend to write a book. I had just lost someone dear to my heart and in my grief I began to write him a letter each day. He wasn’t there to read it, but it brought peace to my heart. When I finally reached the end, I realized that I had told his story. It was the story of my life and the influence that great man had on my life. My pastor read it, gave it to a publisher and before I knew what was happening I became a published author. The book is now out of print, but it served its purpose. I didn’t become rich and famous, but my book still has great value to so many people and that was undoubtedly the ultimate purpose of that endeavor.

In 2007 my husband of 56 years died, leaving me with limited finances. I have an autistic granddaughter who has been in my care from birth. While struggling to make ends meet I began to seek ways of earning money. I couldn’t leave the house to work outside the home because I needed to be there to care for her. This situation left me in what I considered an impossible situation. One day I received a card in the mail suggesting I become on online entrepreneur. I tossed it aside, believing that was beyond my capability. Not long after, I received another such card and this time I didn’t toss it. I kept it around for awhile and finally decided to call the number listed on the card. Eventually, I invested a large sum of money and began my efforts to get rich by writing and selling my work online. The program had a guarantee, so how could I lose?

While doing my best to make things work I met someone online with whom I was deeply impressed. He was working to make money by teaching others how to do what I was trying to do, but he did it with a thoughtful, considerate attitude. That’s when I began to learn. However, what I learned was how to work with purpose and how to enjoy every minute of my work. It wasn’t about getting rich; rather it was about finding my niche and making the most of who I am. Of all the things I do, I find that writing is my joy. I remember as a child I would take paper and pencil to bed with me, hide it under a pillow and once my parents were asleep I would use a flashlight to give me enough light to see the paper. The one I mentioned above became my mentor and not at a cost beyond my resources. He charged minimal amounts for lessons and reports as well as offer many free helps; yet I seemed to be getting nowhere. I printed them out, read everything and eventually learned that I just wasn’t getting it. He was teaching, I was reading, but I wasn’t absorbing the truth of what he was trying to say.

Finally he offered a course and because I had such confidence in him, I took it. That is when everything changed for me. Suddenly a light came on and I could see that I was trying to be something I was not cut out to be. I was trying to write and sell information with the idea of getting a large degree of wealth and that was not my forte. I am not an information writer, I am a storyteller. I’ve lived for 76 years and I have experienced a lot in my life. Yet, writing about it in a way that others would benefit by it was not for me. I needed to write in story form, just as I am now to find satisfaction in what I do.

My mentor has a fine purpose in seeking to make money online. His efforts are targeted at using that money to help others who are less fortunate. This is true of many online marketers. As for me, it isn’t about money as much as wanting my stories to be an end in themselves. Different people write for different reasons. I write in an effort to bring encouragement and inspiration to people around the globe. The autism stories taken from the journal of 22 years involving my efforts with my granddaughter have been useful to many. My poetry is often published in magazines and newspapers at no cost. I believe that if we give we will eventually receive.

I am telling my story to encourage those who have never thought about writing articles or books to consider giving it a try. Write down some of the things you talk about when communicating with others. Try writing down some of your memories or a few of your deepest thoughts. Who knows? You could be the writer the world is waiting for. I believe that one of the best reasons for writing is centered around family. I wish my parents and grandparents had penned some of their experiences and memories. There would be so much to learn from that. Their way of life is history now. What is happening in our lives today will be history to our offspring.

I suggest that you begin a log. If you are in the spring of your life, begin a life story by entering data into that log each day. It may seem unimportant to you now, but the day will come when it may be valuable information to you and to those who care about you. If you are in the summer of your days, you already have so much to tell. Most of those in the autumn years have children who will one day crave to hear of more about you and your outlook on life itself. If you’ve reached the winter years as I have, think of the past, collect your memories of yesteryear and leave some valuable history that can go down through the decades to come.

Let this be the first day of your writing career. Whether you have a lifetime to write or even just a few short years, what you have to say may be more significant to others than you might imagine. I hope this article encourages you to begin now to write tomorrow’s history.

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Lost in Shangri-La by Mitchell Zuchoff

I usually find nonfiction history to be so dry as to lose my attention. Lost in Shangri-La though is a non-fiction accounting of a plane crash that occurred in the last days of WWII with all of the elements of a fiction adventure thriller and author Mitchell Zuckoff has the spirited talent to paint the vivid scenes needed to seize your attention and not let go.

On May 13, 1945 twenty-four officers, enlisted men and WACs boarded a flight at the military base in Hollandia New Guinea for a sightseeing excursion over the inland jungle of the island. Before ever seeing what later became known as the Shangri-La Valley their plane crashed and burst into flames leaving only three survivors. With the aid of journals kept by survivors and rescuers, military data and long lost photos, Mitchell Zuckoff has recreated this larger-than-life story for us.

As Mr. Zuckoff points out, the Gremlin Special crash landed in a world that time hadn’t forgotten. Time didn’t even know it existed. He quotes Albert Einstein as once saying, “I do not know with what weapons WWIII will be fought, but WWIV will be fought with sticks and stones” and declaring that, viewed in that light, the people of Shangri-La had the most advanced warriors on earth.

The three survivors crawled out of the wreckage to find themselves in an unknown world. Even though Lt. McCollum was unhurt, Sargent Kenneth Decker and Corporal Margaret Hastings had received severe injuries and serious burns. The survivors knew that any rescue planes that might fly over looking for their plane would not be able to see them if they stayed at the scene of the crash. To reach a jungle clearing several miles away they first spent several days gathering their strength and then the three hiked, crept on their hands and knees and even scooted on their fannies several miles through the tangled jungle to reach what they found out later was a sweet potato patch. On reaching the clearing they fell to the ground exhausted, too tired even to be concerned about the natives who had been depicted as war-like cannibals.

Once the survivors were sighted by rescue planes at the inaccessible clearing, supplies were dropped to them while one rescue plan after another was desperately conceived and then abandoned. A walkie-talkie was included in one of the supply drops allowing the survivors to communicate with the outside world for the first time since the crash. When word of the severity of their injuries was received a group of paratroopers, including two medics, volunteered to parachute to the aide of the survivors. These heroic medics were later credited with saving Corporal Hastings’ gangrenous legs.

What follows this daring jump is a true story of heroism, courage, determination, fortitude, limitless bravery, inspiration and danger. This narrative is sometimes comic, often terrifying but always entertaining. It is a thrill-a-minute true life adventure you won’t be able to put down.

Author Bio:

Mitchell Zuckoff is a journalism professor at Boston University and author of Robert Altman: The Oral Biography, Ponzi’s Scheme: The True Story of a Financial Legend and Choosing Naia: A Family’s Journey. He lives outside Boston with his photographer wife and two daughters.

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Great Gifts For a Girlfriend

What can you do to find a great gift for a girlfriend? Although some guys seem to have a kind of built-in radar to help them find the perfect gifts for girlfriends, others suffer through the serious repercussions of trial and error-error being the key word.

Of course, there are different degrees of girlfriends, which can make a difference as to how much you are willing to spend on gifts. Take, for example, the woman in Philadelphia who refers to everyone she sees as girlfriend or boyfriend, even when she has never met them personally. She isn’t likely to buy gifts for everyone simply due to her choice of vernacular.

To most people however, the term girlfriend means more than a simple passing acquaintance. So how can a guy find a great girlfriend gift? Much depends upon how much he has available to spend. A college student who is already struggling with paying rent is not going to have the same funds as someone working fulltime in the professional arena.

Even if you are looking for great girlfriend gifts on a budget, you still have many options. Be sure to take the interests of your girlfriend into account. If she loves to smell good, the major national discounters as well as hundreds of other mom-and-pop srtores sell budget friendly bubble baths, soaks, perfumes, eau de toilette and other bath items such as soaps and creams.

If your girlfriend likes to look good, you can find makeup, brushes, and other beauty products for under $30 at most stores. Another option for looking good is clothing although buying clothing for any girl, girlfriend or just a friend is a bit risky. You don’t need to blow your wad though if you do choose to go this route. You can find real deals on clothes at stores such as Ross Dress for Less, Old Navy, Marshall’s and T.J. Maxx. All these stores sell nice brands at reasonable prices.

If your budget is a little looser, there are eye-poppers available most anywhere that make a great birthday gift for a girlfriend (or any other occasion for that matter. Remember to focus on what your girlfriend enjoys. Most women love jewelry. The great thing about jewelry is that it can say many things for you even if you never open your mouth. Popular jewelry items include pieces with birthstones, and most women love anything with a diamond in it. You may want to opt for a nice bracelet or necklace rather than a ring or earring.

Although electronics can be nice, make sure it’s something she likes rather than something you like. Many friendships are stretched thin because a guy buys his girlfriend the DVD player or iPod he loves rather than the romantic item she craves.

Gifts from the heart also make great girlfriends gifts. Such gifts make the longest lasting impressions. Spur of the moment flowers for example, will melt most any woman’s heart. Even a romantic night out can be just the gift to get her heart pounding in appreciation.

If your girlfriend has a sense of humor…and a sense of adventure, you could also buy her land. Yes, land! Land in each of the 50 states too. You won’t be buying real land simply one square inch in any or all of the states. She’ll get a deed to each piece of her estate but cannot build on it, and it holds zero investment value, but she won’t have to pay taxes on it, nor upkeep it either. But she’ll probably ask you to take you from state to state one day and visit her properties? This is available only on the Internet and is bound to surprise her.

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Duncan McColl – Hypnosis Cds and Mp3s

Duncan McColl

Duncan McColl founded Pilgrim Tapes and Cds and has been in the healing field for over 40 years. He was an internationally acclaimed analytical hypnotherapist, behavioural and management science consultant who used his experience to help the most challenging human issues. He has also authored two remarkable books; “The Magic of Mind Power” and “Precision Therapy”.

Magic of Mind Power

The “Magic of Mind Power” is aimed at anyone who wants to understand themselves more and the means to do this. Using self-hypnosis to help make changes to behaviour, urges and habits, this book contains many other useful insights into living happily and healthily. Indeed it has also been translated into other languages as its reputation has spread internationally.

Pilgrim Tapes

Duncan McColl also instilled his life lessons and experience into audio recordings in the form of self hypnosis and under the label of Pilgrim Tapes. Each recording is aimed at specific ailments and issues. These might be a lack of confidence, menopause issues, impotence, stress, alcoholism, cancer and many more.

Whisper Subliminals

In response to an unusual request and set of circumstances, he developed a subliminal healing recording which he called a Whisper Subliminal. This recording could be played at anytime and did not require the listener to sit or lie down. In fact because of the way the Whisper Subliminal is used it is also possible to do other things whilst letting the recording play in the background.

Duncan’s recordings soon gathered a marketing momentum which is all the more remarkable when you consider that he did not pursue any marketing strategy. His own client’s and fellow therapists found the recordings so effective that Duncan soon found that keeping up with the constant demand was a full-time job in itself.

Today, that word-of-mouth marketing is still the main driving force behind the demand for Duncan McColl cds and now mp3s.

Happy Living

Part of Duncan’s secret was his ability to seamlessly blend the wisdom from many areas of philosophy, psychotherapy, Zen, Sufism, hypnotherapy and NLP. His unique and persuasive voice gently guides the listener to new insights and release from past blocks to happy living.

Duncan also drew on personal experiences too as we all would do. He had spent many years abroad, living and working in the USA, Canada, Australia, Mexico and Spain. He served as an RAF pilot during World War 2.

Duncan himself said that his books and tapes draw on twenty-five centuries of teachings by the greatest Masters, past and present, interwoven with original concepts based on forty years experience in helping people.

One quote from Duncan McColl’s book “The Magic of Mind Power” says it all:

“Born as an eagle, why choose to live like a parrot with clipped wings?”

Sadly on 7th September 2007 Duncan McColl passed away aged 85. Those of us who knew him have had to say goodbye to a dear friend and a wise colleague. Knowing his wonderful sense of humour, he will still be delighting wherever he is right now. He always lived with noble purpose.

Duncan’s Legacy

Fortunately Duncan McColl’s legacy lives on. Transferred and digitaly enhanced, his taped recordings for IBS, allergies, nail-biting, stress, success, public speaking and many more are now available on cd or mp3 download.

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Procedures For Starting A Restaurant Business In Las Vegas

Las Vegas, home of the most addictive casinos and gambling houses, a hot bed of entertainment, is also known as “Sin City.” It is a great place to start a restaurant business, as it is a tourist haven with an amazing demand for restaurants.

How to Start a Restaurant in Las Vegas:

Las Vegas has so many different restaurants and dining facilities that it will require careful planning and innovation to open a restaurant in Las Vegas that has something different to offer.

It will be helpful if you could do extensive research and find out which kind of a restaurant has a greater demand and to verify if that demand exists in the area where you plan to open your restaurant. Decide on the kind of restaurant you want to operate, the foods you will serve, if you will specialize in perhaps some exotic foreign restaurant such as a Thai or Japanese restaurant or will it be an all-American restaurant or will you otherwise open a healthy food restaurant?

Select an appropriate name that is attractive and decide on getting a suitable logo for your business. Select an ideal location for your restaurant, making sure the seating capacity is. The restaurant has to be visible and is best located in a busy shopping area or in a commercial complex.

Calculate start-up expenses plus a few months operating expenses and get the required finances to fund the start-up. Have an accurate cash flow projection to manage finances better.

Be sure you get all required licenses and permits that are necessary such as food establishment permits from the department of health services, and get adequate insurance coverage, too.

You have to carefully select the menu and set appropriate prices by perhaps analyzing your competitors. Hire the suitably qualified staff by making a list and ensuring that their credentials are verified. Monitor them constantly and ensure that they are motivated.

Design the interior in an attractive manner; select the equipment, supplies, materials, and furniture with care. Buy after you have compared prices. It could be better to operate within a budget and prioritize expenses until the establishment is up and running.

Advertise and market your restaurant in an aggressive manner until you capture your target market. Offer a discount at certain times, or a free salad initially to get people to solicit your establishment. If you offer good, nutritious foods that are tastily cooked and well presented, a return clientele is guaranteed.

You could use the services as well as products available in the market to manage and run a better establishment. A restaurant business in Las Vegas can be a very profitable venture.

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Scott Alexander Book Review – Rhinoceros Success

The book Rhinoceros Success is an excellent read. The whole book is illustrated true, factual, eye opening stories.

The amazing Authors of this book is Scott Alexander. Mr Alexander authored a set of Rhino books when he was twenty-three years old:Rhino Success, Advanced Rhinocerology and Rhinocerotic Relativity. These three books have sold in an excess of two million copies.

Mr Alexander is now a world wide renowned speaker. He has traveled world wide presenting his unique and humorous philosophy of success and motivation. During his career he has been involved in such diverse business as African Arts, fossils and music.

I was introduced to Mr Alexander at a major function in the year 2000. This book is one hundred twenty two pages packed with great information to guide you to the attitude you will need to succeed in owning your own business. Mr Alexander mixes serious points with hilarious humor to lighten things up.

I read this book in a matter of a few minutes well under an hour or so. By the time I was done, it explained a lot to me about Attitude and how to help others with theirs. As soon as I was done reading it the only thing on my mind was to somehow get myself in front of Mr Alexander to pick his brain even more and of course to sign my book.

Well in the covers of this book Rhinoceros Success you will find out things like: Rhino Training, How to be a Rhino in all aspects of your life and Be prepared for Rhino problems.

In the section Rhino Training you will find that it is all in your MIND. The most important ingredient of being an effective Rhino is your ATTITUDE. By fixing your attitude you will be able to declare that you are a Rhino. There are two sayings you should say to yourself: I am a Rhino!I have a Damn the torpedoes spirit! I am full of energy and can not wait to wake up in the morning to start charging! The second saying goes like this: I am successful owner(your business name) which has earned me a full time income and has helped(the number in your group) to succeed in business and in life. By repeating both of these sayings every morning trains your mind and puts your attitude right for the rest of the day.

In the chapter of How to be a Rhino inn all aspects of your life you will find there are six major areas of your life that will extremely benefit if you take on the Rhino Attitude and they are: Family,Financial,Work or Business, physically, socially and most of all Spiritually. Mr Alexander told us a joke to remind us that your a Rhino all the time not just when you take on special projects. The joke went something like this: “Do you know how to make Rhinos float? Root beer, one scoop of vanilla ice cream and one scoop of Rhino!”

In the last chapter I picked out is Be prepared for Rhino problems. Regardless who you are or how much money you have or do not have you will run into problems. The difference is with the way people handle problems that have a Rhino Attitude. Most problems that would stop other people in there tracks do not even phase a person with a Rhino Attitude. Rhino people attach the problem and do what ever it takes to work threw the problem and solve it and charge forward. As for the aspect of an Internet Marketer or any other business owner problems are a good sign. Problems are a sign of progress and your business is growing and moving forward. So as a Rhino you will have to get really good at solving problems.

In summary: This book is a must for every one’s library of business books. If you are looking to achieve more and have a better balance in all areas of your life this is a must read book to achieve the Rhino Attitude.

Just remember: We are all on a journey to achieve our life goals and dreams. Make sure while you are on that journey you are living life to the fullest and most of all having fun while you are doing it!

written by: Mark Wezyk


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Mortgage Sales Letter Tips

A good mortgage sales letter that produces leads from a cold list or generates new business from your old client list is worth 1000 times it’s weight in gold.

Lets say you have a list of 50 clients and 50 leads that you haven’t converted. If you send one letter at a cost of just .42, and $100 for printing. That’s just $142 in total costs for a basic mortgage sales letter.

One new loan can generate several thousand dollars in commission. If you get just one new loan from a mortgage sales letter, you are going to be profitable (assuming you aren’t mailing to an enormous list).

As a result, it’s important to create an effective mortgage sales letter to maximize your lead generation efforts.

The key is to write an effective mortgage sales letter that people read and respond to. Most mortgage brokers don’t know the power of effective writing and rely upon hype and trickery in their letters.

The good news is you don’t need to hype up your letter, and you don’t need to rely on tricks like the old ‘fake looking check in the window’ letter (by the way, this does work, but only if you do it without fooling the recipient).

If you want leads and referrals here are the three most important parts of a successful mortgage sales letter that will help you boost response rates and build your book of business:

1. A Compelling Headline. Almost every mortgage sales letter must have a headline. Why? I’ll let the late great David Ogilvy explain it to you:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy

The job of a headline is to get people interested and excited about what you have to say. For example, a poor headline might say, “Introducing Your Local Home Loan Specialist!”

A better headline would be, “Susan Johnson Saved $498.95 Per Month On Her Mortgage Payment — Here’ How You Can Save This Much or More!”

That headline needs a little work, but it’s light years ahead of the average mortgage brokers marketing letter.

2. Stories Sell. Nothing gets people more involved and motivated to take action than a good story. Instead of cramming a pitch about your products and services down your prospects throat (which puts them into the defensive mindset), tell them a story about a client who saved money instantly. And as a result of saving this money she could pay for child care or get a mini van, or go on a vacation that she has been putting off for a few years.

They key is to write a story that fits into the mindset of your audience. If you are targeting subprime mortgages, tell a story about how a down and out client with no hope. How he brought his family out of a rental in a bad part of town to owning a nice home in a wonderful school district.

3. Call To Action. The next important area of an effective mortgage sales letter is the call to action. You want your prospect to take action and call you or fill out a return reply card.

For example, a weak call to action would be, “Call me at 555-555-5555 between the hours of 8am and 4pm Monday through Friday.”

A stronger call to action would be, “For a free no obligation consultation to see how much you can save on your mortgage payment call me now: 555-555-5555. We can schedule a time to meet and discus your financial situation, or do it on the phone. You can reach me at 555-555-5555 anytime during normal business hours. Or, you can call my toll-free 24-hour voicemail at 1-800-555-5555 and leave your contact information and I’ll send you more information.”

In addition to a headline, a story, and a strong call to action, your mortgage sales letter should include a Post Script (PS), and testimonials. Studies show that up to 80% of your readers will read the PS first. This is where you restate your benefit in a conversational way. Testimonials are very effective in establish credibility, and they reinforce your claims.

If you follow these simple guidelines to a more effective mortgage sales letter, you will generate more qualified leads and referrals.

Sit down and write a mortgage sales letter tonight instead of watching Fringe or Dancing With The Stars. Send it to your current clients, and old leads. You have nothing to lose and everything to gain.

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