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Everything About Google Penguin

Google Penguin is the given codename for update in Google’s algorithm that was first announced on April 24, 2012. This update is focused to decrease search engine rankings of the websites that have violated Webmaster Guidelines set by Google by making use of now declared black hat SEO techniques, which involved in increasing the website’s ranking artificially by manipulating the links pointing to the page. Typically, these tactics are described as link schemes.

As what estimated by Google, the Penguin will likely affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a bigger percentage of it is highly spammed languages. On the 25th of May 2012, Google has yet again revealed another Penguin update called Penguin 1.1. This said update was supposed to impact less than 1/10 of a percent of the English searches.

The guiding principle for this update was intended to penalize websites that are making use of manipulative techniques in an effort to attain higher rankings on search results. Pre-Penguin web pages are often using negative link building techniques for them to get high rankings and traffic. And moment that Penguin was introduced, it’s meant that content was crucial and those that have excellent content will be recognized while those with spammy or little content will not receive rankings or benefits and will be penalized.

Allegedly, there are several sites that lost their search rankings on Google for utilizing specific keywords during the rollouts of Penguin and Panda. Google has specifically mentioned that doorway pages which are created to only attract search engine traffic contradicts webmaster guidelines.

January of the same year, the Page Layout Algorithm Update or otherwise known as Top Heavy Update was released, which is targeting websites that either have too little content or too many advertisements above the fold.

October 5, 2012, Penguin 3 was released and has affected .3 percent of queries. Penguin 4 or known as Penguin 2.0 was introduced to the public on 22nd of May, 2013 and affected 2.3 percent of queries while the Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. Rumors has it that Google might have released Penguin 3.0 on 18th of October 2014 which was confirmed by Google’s Pierre Farr that the new update comes without signals added.

As of September 23, 2016, Google announced that Penguin is part of core algorithm. The update will be in real time or simply say, websites are being evaluated in real time and it will decrease or increase in rankings in real time as well.

So, if you are running a website, make sure that you follow Google’s guidelines to ensure high rankings.

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