Author Archives: distan

Marketing Mix – Top 4 Promotion Mix Tactics

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance of your products. The primary … Continue reading Continue reading

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Format and Function – Tips on How to Write a Sales Letter

At one time during your marketing career, you may have been tasked to write a sales letter. You might have thought it unnecessary, even useless. After all, a little email will usually do the trick in convincing potential buyers to … Continue reading

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Why Are Customers Important? – 5 Sources of Value From Customer Relationships

We all know the famous line that says keeping customers is less expensive than getting them. It is and, at least intellectually, we understand how painful attrition is to profitability, even if we can’t effectively measure it. Well worn, well … Continue reading

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5 Marketing Axioms to Increase Sales and Achieve Sustainable Business Results

What comes first marketing or selling? This is the chicken in the egg quandary faced by small business owners, SOHO, sales professionals to even C-Level executives. However, the answer is marketing even though some may resist this simplistic response because … Continue reading

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The Difference Between an Inconvenience and a Problem

Webster defines an inconvenience like this: Inconvenience -Trouble or difficulty caused to one’s personal requirements or comfort: “the inconvenience of having to change trains”. It defines the word problem like this: Problem – A matter or situation regarded as unwelcome … Continue reading

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A Summary of New Strategic Selling by Stephen Heiman and Diane Sanchez

If you have been involved in selling in a corporate environment, then you have probably had someone recommend that you read New Strategic Selling by Stephen Heiman and Diane Sanchez. If you haven’t taken their advice, see if you can’t … Continue reading

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Why Online Magazines Are Becoming More Popular

We have seen an enormous growth in the capabilities and opportunities of the online world. The everyday online magazine, blog, listing or website has now become the best accessible, most effective way of advertising anything; whether it is a roll … Continue reading

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Understanding the Importance of Your Restaurant Menu

If you run a restaurant, you need to make sure that you have the best menu that you can afford. Of course, “best” does not mean expensive. It means effective. Indeed, your menu is one of your marketing and sales … Continue reading

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Read the Nicolas Darvas Books and Learn the Success Secrets of Stock Trading

Nicholas Darvas was a renowned dancer and investor who made heads turn after he made a profit of 2000000$ from the stock market. He jotted down his trading secrets in his best selling books, selling millions of copies all around … Continue reading

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The Keys to a Barnes and Noble Book Signing

Dan Poynter wrote in Successful Nonfiction that authors should never host autograph parties. Instead of merely signing their books, the thing to do was offer “mini-seminars.” In an August 27th, 2006 interview with Tee Morris for “The Survival Guide to … Continue reading

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