Category Archives: general

Book Summary: EntreLeadership – 20 Years of Practical Business Wisdom – Written by Dave Ramsey

Dave is a bestselling author and financial consultant. His ideas are simple in thought and tough in reality but that is why they are so good. Some examples are pay down debt, if you don’t have the cash don’t buy … Continue reading Continue reading

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Accounting Records the IRS Require for Network Marketing/MLM and Other Stay At Home Business Owners

Two questions frequently asked by Network Marketers are “What kind of business records do I have to keep for the IRS?”, and “What’s kind of record-keeping system should I use in my business?” Operating a business without paying attention to … Continue reading

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Why Retail Businesses Fail Part 3: Do You Make This Mistake In Retail?

Lack of Understanding of Target Market I visited Harrods for research for my books on store design and visual merchandise display. Harrods, for anyone reading this White Paper who might not know this, is the Mecca of retailing. Royalties, A-list … Continue reading

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How the Top 13 Companies Use PR

#1 Apple Product placements in many moves and TV shows with the stars using their products. For example, a great shot of JUST THE IPHONE and nothing else in the Sex in the City Movie. My favorite? I am Legend! … Continue reading

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Benefits of Joint Venture Marketing

The term Joint Venture or JV is one that is being thrown around a lot online nowadays but having read many books written by so called Joint Venture experts it becomes obvious that most people are missing the full extent … Continue reading

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Network Marketing In A Way That Works

One of the best parts about becoming a network marketer, is that your campaign can grow indefinitely. But that doesn’t mean it’s guaranteed to grow at all. Don’t be one of the know-nothings attempting to get rich through marketing. Read … Continue reading

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The Debate Continues: Offline VS Online Marketing

Why does the debate over offline vs online marketing continue? Since the advent of the Internet, business owners, marketing experts and ecommerce gurus have debated the pros and cons of offline vs online marketing. Traditional media outlets argue that print … Continue reading

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What Public Speaking Involves

How would you define Public Speaking? Let us examine some definitions of public speaking: Public speaking is speech-making before a large body of audience in a formal situation wherein you, the speaker, display your talents for eloquence and oratory. Public … Continue reading

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In Direct Sales – Ditch Your Frank List and Use Target Marketing

For most of us in Direct Sales, 10 new recruits equals a promotion – either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive – perhaps a trip to some exotic locale, or … Continue reading

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Online Appointment – Scheduling System – Cloud-Based Versus Traditional

Small businesses must make important decisions for their operations to succeed. Rent their office space or buy it? Purchase new or used office furniture? Hire a receptionist or use an automated telephone answering system? Another decision small businesses may have … Continue reading

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