Category Archives: general

How the Top 13 Companies Use PR

#1 Apple Product placements in many moves and TV shows with the stars using their products. For example, a great shot of JUST THE IPHONE and nothing else in the Sex in the City Movie. My favorite? I am Legend! … Continue reading Continue reading

Posted in general | Tagged , , , | Comments Off on How the Top 13 Companies Use PR

Benefits of Joint Venture Marketing

The term Joint Venture or JV is one that is being thrown around a lot online nowadays but having read many books written by so called Joint Venture experts it becomes obvious that most people are missing the full extent … Continue reading

Posted in general | Tagged , , , | Comments Off on Benefits of Joint Venture Marketing

Network Marketing In A Way That Works

One of the best parts about becoming a network marketer, is that your campaign can grow indefinitely. But that doesn’t mean it’s guaranteed to grow at all. Don’t be one of the know-nothings attempting to get rich through marketing. Read … Continue reading

Posted in general | Tagged , , | Comments Off on Network Marketing In A Way That Works

The Debate Continues: Offline VS Online Marketing

Why does the debate over offline vs online marketing continue? Since the advent of the Internet, business owners, marketing experts and ecommerce gurus have debated the pros and cons of offline vs online marketing. Traditional media outlets argue that print … Continue reading

Posted in general | Tagged , , , , | Comments Off on The Debate Continues: Offline VS Online Marketing

What Public Speaking Involves

How would you define Public Speaking? Let us examine some definitions of public speaking: Public speaking is speech-making before a large body of audience in a formal situation wherein you, the speaker, display your talents for eloquence and oratory. Public … Continue reading

Posted in general | Tagged , , | Comments Off on What Public Speaking Involves

In Direct Sales – Ditch Your Frank List and Use Target Marketing

For most of us in Direct Sales, 10 new recruits equals a promotion – either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive – perhaps a trip to some exotic locale, or … Continue reading

Posted in general | Tagged , , , , , , | Comments Off on In Direct Sales – Ditch Your Frank List and Use Target Marketing

Online Appointment – Scheduling System – Cloud-Based Versus Traditional

Small businesses must make important decisions for their operations to succeed. Rent their office space or buy it? Purchase new or used office furniture? Hire a receptionist or use an automated telephone answering system? Another decision small businesses may have … Continue reading

Posted in general | Tagged , , , , , | Comments Off on Online Appointment – Scheduling System – Cloud-Based Versus Traditional

Social Media Marketing Is Real and It Works

In the ever evolving landscape of social networks, you might be wondering if you are obtaining the most from your business’s social media marketing campaign. In this document, I’d like to cultivate upon that list and talk about some substantial … Continue reading

Posted in general | Tagged , , , , | Comments Off on Social Media Marketing Is Real and It Works

Marketing Mix – Top 4 Promotion Mix Tactics

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance of your products. The primary … Continue reading

Posted in general | Tagged , , , , , | Comments Off on Marketing Mix – Top 4 Promotion Mix Tactics

Format and Function – Tips on How to Write a Sales Letter

At one time during your marketing career, you may have been tasked to write a sales letter. You might have thought it unnecessary, even useless. After all, a little email will usually do the trick in convincing potential buyers to … Continue reading

Posted in general | Tagged , , , , , | Comments Off on Format and Function – Tips on How to Write a Sales Letter