Monthly Archives: January 2017

Strategic Square – Whether or Not Marketing is a War

Recently I am getting phone calls from companies that want to talk to me about strategy, usually brand strategy or product strategy, sitting in front of many people who use various terms and different terminology. I must say that I … Continue reading Continue reading

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Speaking Ideas: The 90 Word Secret To Remembering Your Speech Outline

For adults in today’s fast paced and fast changing technology driven world, the need to get much done in less time is as pressing as ever. One area where this has become glaring is our ability to remember things. Because … Continue reading

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Affiliate Marketing Board Benefits

It seems like almost everyone in the world is on the Internet, this is because millions of dollars are spent by people every day on the Internet. Many of these people use the Internet as a way of saving some … Continue reading

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My Crazy Project – Read 52 of the Best Business Books in 52 Weeks, and Post a Weekly Review

"You wasted $ 150,000 on an education you could have got for a buck fifty in late charges at the public library." – Will Hunting (played by Matt Damon), Good Will Hunting. First of all I want to introduce myself … Continue reading

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Professional Speakers – How to Write Your Booking Contract

The speaking world is full of forms and contracts – the two most important are the contract you’ll fax to the meeting planner who’s agreed to hire you and the preprogram questionnaire that you’ll send out to the planner before … Continue reading

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Career Warfare – A Book Summary

It is a tough and competitive business environment you live and it is getting more and more difficult to achieve your goals. You have to stand out among your colleagues and competitors. You have to work hard for career advancement, … Continue reading

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Book Review – Richistan by Robert Frank

Robert Frank’s book titled Richistan is about the lives of the new rich and those who make up the wealth boom occurring in the United States. The book is 250 pages long and is fun to read. While we know … Continue reading

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Operations Manual for Your Real Estate Business

In our last Atlanta Mastermind meeting, our main topic centered on creating an operations manual for our real estate business like the one described in the book “The E-Myth” by Michael Gerber. I know the first question you may be … Continue reading

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Product Positioning Strategies

Positioning is what the customer believes about your product’s value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created … Continue reading

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