Monthly Archives: September 2017

What Public Speaking Involves

How would you define Public Speaking? Let us examine some definitions of public speaking: Public speaking is speech-making before a large body of audience in a formal situation wherein you, the speaker, display your talents for eloquence and oratory. Public … Continue reading Continue reading

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In Direct Sales – Ditch Your Frank List and Use Target Marketing

For most of us in Direct Sales, 10 new recruits equals a promotion – either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive – perhaps a trip to some exotic locale, or … Continue reading

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Online Appointment – Scheduling System – Cloud-Based Versus Traditional

Small businesses must make important decisions for their operations to succeed. Rent their office space or buy it? Purchase new or used office furniture? Hire a receptionist or use an automated telephone answering system? Another decision small businesses may have … Continue reading

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Social Media Marketing Is Real and It Works

In the ever evolving landscape of social networks, you might be wondering if you are obtaining the most from your business’s social media marketing campaign. In this document, I’d like to cultivate upon that list and talk about some substantial … Continue reading

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Marketing Mix – Top 4 Promotion Mix Tactics

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance of your products. The primary … Continue reading

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Format and Function – Tips on How to Write a Sales Letter

At one time during your marketing career, you may have been tasked to write a sales letter. You might have thought it unnecessary, even useless. After all, a little email will usually do the trick in convincing potential buyers to … Continue reading

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Why Are Customers Important? – 5 Sources of Value From Customer Relationships

We all know the famous line that says keeping customers is less expensive than getting them. It is and, at least intellectually, we understand how painful attrition is to profitability, even if we can’t effectively measure it. Well worn, well … Continue reading

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5 Marketing Axioms to Increase Sales and Achieve Sustainable Business Results

What comes first marketing or selling? This is the chicken in the egg quandary faced by small business owners, SOHO, sales professionals to even C-Level executives. However, the answer is marketing even though some may resist this simplistic response because … Continue reading

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The Difference Between an Inconvenience and a Problem

Webster defines an inconvenience like this: Inconvenience -Trouble or difficulty caused to one’s personal requirements or comfort: “the inconvenience of having to change trains”. It defines the word problem like this: Problem – A matter or situation regarded as unwelcome … Continue reading

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