Tag Archives: Direct

In Direct Sales – Ditch Your Frank List and Use Target Marketing

For most of us in Direct Sales, 10 new recruits equals a promotion – either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive – perhaps a trip to some exotic locale, or … Continue reading Continue reading

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Direct Mail Vs Digital Media: Which Is Most Cost Effective?

Media selection is all about Return on Investment (ROI). One of the least sexy mega-trends of the 21st century is the growing advertiser insistence on bottom line results, accountability and better ROI, according to Ron Geskey’s new book, “Media Planning … Continue reading

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