Tag Archives: Sales

Selling Catering and Event Services by Phone – Converting Inquiries Into Sales

Phone Skills That Book More Events I got this question from a new marketing client of mine who founded of a new catering and event company after years of working for someone else. I’m finally getting leads from the website! … Continue reading Continue reading

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Mortgage Sales Letter Tips

A good mortgage sales letter that produces leads from a cold list or generates new business from your old client list is worth 1000 times it’s weight in gold. Lets say you have a list of 50 clients and 50 … Continue reading

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In Direct Sales – Ditch Your Frank List and Use Target Marketing

For most of us in Direct Sales, 10 new recruits equals a promotion – either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive – perhaps a trip to some exotic locale, or … Continue reading

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Format and Function – Tips on How to Write a Sales Letter

At one time during your marketing career, you may have been tasked to write a sales letter. You might have thought it unnecessary, even useless. After all, a little email will usually do the trick in convincing potential buyers to … Continue reading

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5 Marketing Axioms to Increase Sales and Achieve Sustainable Business Results

What comes first marketing or selling? This is the chicken in the egg quandary faced by small business owners, SOHO, sales professionals to even C-Level executives. However, the answer is marketing even though some may resist this simplistic response because … Continue reading

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Leverage the Power of Ten in Tenacity to Increase Sales

What would happen if you took every action and multiplied it by ten? How would these actions increase sales? To do so would require tenacity and leveraging the power of ten within that very same word. For a moment, just … Continue reading

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