Top 5 Ways to Market a Pressure Washing Business

The marketing aspect of the pressure washing business or any business for that matter should be the most important part of your business. You can have the most expensive equipment and know exactly how to do the work, but without any customers your business will fail.

The marketing aspect of many small businesses is often put last on the priority list. In the initial stages of the pressure washing business just as much time and effort should be put into marketing as doing the jobs. Later, as you build a client base less emphasis can be placed on marketing, but the first year in business is where marketing your business is crucial.

Here are 5 top ways you can use to market your power washing business:

1. Make sure your customers become repeat customers.

It’s easier to make the sale the second time around because you’ve built trust and credibility into your clients mind. If you do quality work they will most likely need your services again in the near future. Document the clients name on a spreadsheet and make follow-up calls every few months.

Even if they don’t need the work right then, many times you will land a job because they will recommend your company to their next door neighbor or someone else they know. Just by calling you’re establishing a relationship, and people will keep you in mind when someone they know needs work done. Also make sure you leave them your business card or some other way they will remember your company information.

2. Advertise online

The internet is quickly replacing the phone book as a medium to advertise in. Make sure you get your website or company information in online directories. It’s important to have a website for your business to give you an advantage when marketing online, and it’s a credibility factor for your potential clients.

3. Use flyers in strategically placed areas

Instead of scattering your flyers all over the parking lot, try placing them in the waiting rooms or in small business waiting rooms. Post them on church bulletins so many different people will see your flyer instead of one person. It’s also a good idea to go to your local real estate offices and hand the agents your flyers.

4. Calling and faxing

Call a list of apartment complexes in your area and fax the property managers your company information. Usually if they need a bid for pressure washing they will tell you or call you later on.

5. Network with contractors and property managers

Spend some time getting to know property managers and contractors in your area. There is solid potential for repeat business if you find the right people to work with.

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Moving Out: Outsourcing is Here to Stay

In today’s climate of business, CEOs and executives are cautiously optimistic about the economy and their company’s future growth. They realize that they still need to market to drive profitable growth and increase the company’s value, but the financial strings are being tightened. However, there is a clear growing trend for companies, regardless of size and industry, to outsource (or a term used not to long ago sub-contracting) an element of their business. Why does this trend continue to grow, and how do executives assess their needs? Outsourcing is not a passing fad, but clearly a paradigm shift that can change a business model for the better.

Outsourcing involves the use of resources outside of the organization to perform specific tasks required for the business. However, there are a variety of ways to use these resources, including business process outsourcing and co-sourcing. Business process outsourcing involves the selling off one part of the business to create positive cash flow and probable gains in productivity and quality. Co-sourcing involves retaining part of the service in-house, and off-loading or outsourcing a portion to a third party partner. This is the one we will discuss, and in our case the marketing function.

Companies often forget to ask the basic question: What business are we in? Too often the need to perform various functions and to keep a business running does not allow management to step back and ask this question. The answer should bring management to the fundamental product/service that generates revenue for this company.

In the book “Living on the Fault Line” (HarperCollins, 2000) by Geoffrey Moore, described an outsourcing concept. He says, all employees should be focused on core activities–that is, things that contribute to the company’s competitive advantage and increase shareholder value. The opposite of core is context–activities that do not contribute to competitive advantage. Context activities should be outsourced.

For example, your head of marketing was hired to develop and coordinate strategies, direct tactics and their implementation, to generate more sales leads by new customers, while maximizing the loyalty and profitability of current customers. That is their “Core” function. However, over time they have developed a talent for public relations and as a result have become the communication manager of the company. They edit the company website, makes changes, etc. These responsibilities (those of PR Manager) can be described as “Context.”

This is how most companies handle the “Context” with respect to positioning, messaging, and public relations, three tasks for marketing. A similar example could be used for any marketing tasks. It is not their core responsibility and yet, they take it on. The problem with “Context” is that it often takes on a life of its own and begins to obscure what the “Core” should be. The example above was selected because it represents what actually happens for most small to midsized companies. What management needs to consider is the effect that “Context” has on productivity, return-on-sales, ROI and the general operation of the business.

Outsourcing allows companies to focus their resources and control their head count. This form of operations allows the company to hand over full responsibility for the outsourcing function within clearly defined management guidelines and then monitor the performance. When you break down the costs of a full marketing department internally, versus the cost of outsourcing with an external partner, the business case begins to tip in favor of not allowing the “Context” to conceal the “Core.” The following elements would be common to build out a high-quality and stable relationship in a typical small organization with gross sales revenues of $20 million.

Description Annual Salaries Outsourced Cost

Marketing Director $120,000 NC

Marketing Manager $75,000 NC

Marketing Assistant $40,000 NC

PR Manager $80,000 NC

Program Budget $1,000,000 $900,000

Outsourcing Fees NA $150,000

Total Approximate Annual Cost: $1,350,000 $1,050,000

(The costs above are average for mid-sized companies.)

Consider the example of a high performance marketing partner that offers you results, flexibility, and reduction in staff and overhead. Companies can typically have equal if not better results, while maintaining product and service quality for a fraction of the cost by turning to an expert in sales and marketing. And what is the cost of a bad hire? The commonly referenced cost of a bad hire is 2.5 the times annual salary. In most small to mid-sized organizations, marketing can be outsourced while they focus on the core.

Cost is clearly the most popular reason for outsourcing. However, strategic reasons such as improving company focus on core business and improving quality are next.

Why companies decide to let “Context” take over and drive the business can usually be attributed to lack of information. Many businesses and marketing specialists believe that by keeping everything internal the sales growth is more efficient. It’s hard to find sales and marketing experts that have years of experience and are all aligned with the top line growth objectives. Companies who are not using marketing as part of their “Core” focus usually do not have the teams of marketing experts to handle the needs of their marketing. As a result, the “Context” begins to take over leaving less and less room for the “Core.” So, is it worth “controlling” all of your marketing functions? Is this an area of your business that is core to your success? Probably not.

It is important for a company to focus on the things that add value and make it competitive. If you build software, stick to doing those things that help you to build better software, and outsource all those things that can be outsourced. The more focus you place in “context” areas, the harder it becomes for you to do your “Core” well. When you take into account the cost of what it really takes to do it right, the business case cannot be ignored.

George Schildge is the president and CEO of Matrix Marketing Group Inc., a full-service marketing firm that specialize in helping small to mid-sized business-to-business firms grow profitably and build their business through effective growth planning and marketing. He can be reached at [email protected] or or 86.456.9100.

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Why Are Pre-Boomers the Forgotten Generation?

First, few people know the definition of pre-boomers. It is those of us born between 1930 and 1945, from the beginning of the Great Depression through the end of World War II. Second, no one seems to know how many pre-boomers there are. The latest estimate is more than 30 million, which is three times more than the rest of those over 65. And last, what’s unique about the pre-boomers? As a sandwich generation, we are the bridge between the so-called Greatest Generation to the Baby Boomers.

We do not remember the pain of the depression, but most of us have vivid memories of WWII and the years immediately following it. For the most part, we were too young for Korea and too old for Vietnam. We did not march in the streets for civil rights, women’s rights or to protest any wars. What we did was grow up believing America was the greatest land on earth and believed in the opportunities it offered those of us who worked hard to get ahead. So we were the driving force behind what ultimately became the longest period of peace time prosperity in the nation’s history. Oh, and don’t forget, we invented rock and rock too.

Our elders (parents, teachers and the community) taught us to be patriots, believe in one another, and believe in ourselves. We still cherish these lessons and practice them to the best of our abilities. It was the pre-boomer who taught the boomers, but some place along the line they didn’t latch on to the American values the way we did. The “me generation” became the symbol of status and the generation of “more.” This pleased the marketers of goods and services, and as the boomers came of age there was a huge group of consumers’ eager to buy what others were selling. I know, because I was one of the admen who targeted the baby boomers and later wrote a book about marketing to them, “The 50+ Boomer: Your Key to 76 Million Consumers.”

After retiring a few years back, I continued to research and write about marketing issues. In so doing, I realized how people under-valued my generation. Marketers, advertisers, the media, you name it; they simply forgot about the pre-boomers. A quick search of Web sites or online articles shows few are directed at my peers. Yes, there are people writing to “seniors” about investments, real estate, retirement planning, and insurance; but there’s not much in the way of current events or nostalgic interests specifically for pre-boomers. In fact, most people use pre-boomer and boomer as interchangeable terms — not all but enough to indicate they don’t have an understanding of the audience they’re trying to reach.

So I decided to start a blog to reach out to my generation with thoughts, comments and opinions. My hope is to spark thinking, foster discussion and stimulate debate on a variety of topics including the nostalgia of our times. has been live for a few months. The reception has been heartwarming, but I’m looking to get more of us involved with more dialogue on more issues.

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Moms – Are You Ready to Make Extra Money Working From Home?

If you are a mom and are looking for ways to make extra money working from home I can fully understand that it can be quite confusing. You have so many thoughts and worries that are taking over your mind, like is there enough training, support and is the opportunity a legitimate way to make extra money working from home. I am going into a few different methods on how to finds these ways and how to find of they are legitimate.

Where to Find Thoughts and Opinions

With the power of the internet and how fast it can provide you with thousands of relevant information, it has become the easiest way to obtain people’s previous experiences, thoughts and opinions on any opportunity you are considering. A couple ideas on how to investigate an opportunity you are looking at starting, look on forums and work from home websites. These two ways have become a very well known way to get honest feedback from people and tips and tricks on how to start. If you want to be able to read something at your leisure go to a local book store and read a few books or check out the magazine racks for more ideas.

Are you looking for Long term Success?

There are many sites or opportunities that will promise you the moon or actually “10,000.00 in your first 30 days”….really? If it sounds too good to be true than it probably is, trust your gut and the internal voices you are hearing. In any business it is well known that to become financially free, you need to be in business for a few years, do you have that amount of time to provide to a business, and do you have a few hours a week you can spare. Many business opportunities promote you need only a few hours a week to be successful, which this is true but it just takes longer. I started to make extra money working from home by only putting in 15-20 hours a week in my business, I soon realized that the more that I put in my business, the more success I found.

Options are Abundant

There are tons of different options out on the internet for moms and dads alike to make extra money from home; they range from affiliate marketing, blogging, multi level marketing, direct sales, becoming a virtual assistant to writing articles for people. As in any business or really anything that you tackle in life, the more that you enjoy what you are doing, the more successful you will become. I will suggest that you be open to learn new skills and have an open mind to the different possibilities for you to start a business online.

My Last Word of Advice

If you find an opportunity that you fell can help you obtain the lifestyle you deserve and want, leverage all the tools and support that is provided to you, and the most important; never give up. I see so many very passionate people that have the ability to succeed, have a couple bad days and give up. You need to have the mindset that nothing or no one is perfect and you will have bad days, but how you face those days and move forward will determine your success.

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How to Write a Book Introduction

The most important chapter you will write in your book is the introduction. When people pick up your book to read they read the title first. Then they read the cover copy. If you’ve still got them they read the introduction. Notice they still haven’t bought. If you fail to keep them interested they never will. So your introduction has to grab your reader and hold them if you are ever going to sell your book.

But how do you write a book introduction?

In this article I’m going to give you a four step method to write a nonfiction book introduction that will keep your reader interested.

1. Finish The Rest Of The Book First

I know it sounds silly. Finish the rest of the book before you write the introduction. But there’s a reason. Even though you’ve designed a paragraph by paragraph outline, you won’t really know what you’ve said in the book until you’ve finished the book. All those extra words help you to prepare for writing the most important chapter in the book. They help you fill in the feel of the book and the attitude you wish to portray in your book.

2. Identify The Points You Want To Raise In The Introduction.

I didn’t say this would be in order did I? Well actually it is. When you design your book you will be putting in all the points that you want to raise in the book. After you’ve done that you need to put the points in that you want to cover in the introduction. When you’ve finished writing the book, review those points and add any others that you will need to make. In any case, before you begin to write your book introduction you’ll need to list all the points you want to include.

3. Decide On A Hook.

Now something in the whole list of points you’ve made in the book and in the words around those is going to be the most important thing there is to your reader. Something is going to grab their interest and force them to continue reading. Something is going to demand that they pay attention. That’s your hook. All you need to do is recast it into a form that will cause your reader to sit up and take notice.

4. Start Writing.

That’s all there is to it. Figure out what you are going to say. Figure out your hook and how you’re going to wake your reader’s interest. Then sit down and start writing. Slam the hook in as hard as you can and then reel them in with the rest of the points.

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Choose Book Titles Based on Metaphors to Sell More Books and Find More Readers

Book titles that find more readers and sell more books are often based on metaphors. Adding metaphors to your book titles helps the title immediately communicate the essence of your book.

Because of the power of metaphor-based titles, they often form the basis of publishing empires. In these cases, the original title becomes the basis of an entire series of books, as we’ll see below. These can grow to become world-wide brands, catapulting the authors to success with dozens–even hundreds–of different titles based on the same metaphor.

Advantages of Metaphors

  • Immediate recognition. A metaphor communicates at a glance. A well-chosen metaphor needs no explanation. It’s message immediately hits home.
  • Storytelling power. Metaphors tap into the power of stories to engage readers on an emotional, as opposed to a “factual” basis. They engage your readers’ hearts as well as their brains. They strike chords within your readers.
  • Multiple levels. A single metaphor can communicate numerous attributes and emotions. When your title includes an appropriate metaphor, your title taps into numerous nuances and details associated with the metaphor.
  • Comfort and familiarity. Titles with metaphors immediately establish a comfort and familiarity. They’re also easier to remember and–hence–easier to recommend to co-workers and friends.

Types of metaphor titles

There are as many different types of metaphors as there are emotions and different ways to describe multiple aspects of a topic. Here are a few of the different types of metaphors that have become the basis of successful book titles:

  • Comfort. At some points in our lives, we all need to be comforted. We may have lost our jobs, our spouses, our friends, or our pets. We need to connect with others who may have experienced the same loss, or are currently experiencing the same loss. Sometimes our need for comfort can be very narrowly defined, such as “wives with husbands overseas in the military,”
  • Philosophy, attitude, and resources. Metaphor-based titles can also instantly paint a picture of the challenges and resources of our intended readers. At a glance, an appropriate metaphor can target selected types of readers in a way that immediately resonates with them.
  • Complexity. A metaphor-based title can identify a book’s intended market as well as describe both the approach, and the the level of information contained in the book. Without using “obvious” words like “beginner” or “newcomer,” a metaphor can communicate that the book is intended for entry-level readers.
  • Style. Finally, the particular metaphor chosen can not target the intended reader, but can communicate that the author speaks the reader’s language, and really understands where the reader is coming from.

A series based on a comfort metaphor

One of the most successful book series in the world is Jack Canfield and Mark Victor Hansen’s Chicken Soup series. The first title in the series, Chicken Soup for the Soul, was published on June 28, 1993.

The authors already had the materials in hand–101 story submissions, but they lacked a title. They each agreed to meditate on the topic for one hour. During one of his meditation sessions, Jack Canfield remembered his grandmother telling him that “chicken soup can cure anything!” Since the original title was designed to inspire the soul, not the body, the obvious title was Chicken Soup for the Soul.

By December, the book was a strong seller. By September of 1994, Chicken Soup for the Soul was on every bestseller list in the United States and Canada.

Today, there are over 200 titles in the series, and over 112 million copies have been sold. The title has been translated into more than 40 languages.

More important, according to Harris Polls, 88.7 percent of the public not only recognizes the Chicken Soup for the Soul brand, but knows what it is.

It’s impossible to conceive of success on this order if the original Chicken Soup for the Soul title had been replaced with “conventional” title like:

  • How to Cheer Yourself Up
  • 101 Inspirational Stories

  • How Others Have Overcome Obstacles

The power of the Chicken Soup brand is based on the near universal recognition, and accompanying emotional response, to feeling sick and needing to be cared for by someone who loves you.

Attitude, Resources, and Philosophy

Jay Conrad Levinson’s Guerrilla Marketing series is the world’s best-selling marketing book series. There are over 40 million Guerrilla Marketing books in print around the world. The series has created a market for Jay’s speaking and consulting on every continent; as this is being written, Jay Conrad Levinson is speaking in Poland, Latvia, and Croatia.

The Guerrilla Marketing brand’s strength is based on the immediate recognition the title provides. Guerrilla Marketing resonates with business owners who lack the unlimited budgets and resources of major corporations. Guerrilla Marketers succeed by making the most of whatever resources they have.

“Guerrilla” communicates the philosophy, “Marketing” communicates the topic. Together, the two words tell the whole story.


One of the most successful series of books in the writing and publishing field is Rick Frishman and Robyn Freedman Spizman’s Author 101 series. There are several titles in the series:

  • Author 101: Bestselling Secrets from Top Agents

  • Author 101: Bestselling Book Proposal

  • Author 101: Bestselling Nonfiction

  • Author 101: Bestselling Book Publicity

The “Author 101” unites the titles under an immediately understood umbrella. Traditionally, college freshmen level classes are associated with “101” level identification numbers, with advanced courses beginning in the 2 series. Thus, anyone who has been to college can immediately recognize that these books are for new authors who want to write a book.

Author style and target market

A book title based on a metaphor can communicate the author’s style as well as target the intended market. For example, Peter Bowerman launched a series of books using The Well-Fed Writer title. This was quickly followed by The Well-Fed Self-Publisher and The Well-Fed Writer: Back for Seconds. Consider what you already know about these titles even before you glance at their back covers or their table of contents:

  • Are these serious, or academic, books? Of course not. The title communicates that the books are colloquial and informal.
  • Are successful writers the target market? No, again; the market is writers who want to become successful.


It’s fascinating just how much you can tell about a book from its title, especially if it’s a metaphor-based title. When a book title is based on a recognized metaphor, the title–itself–can sell the book. By instantly communicating comfort, philosophy, complexity, or style, metaphor-based titles can sell more books and find more readers by creating an immediate resonance with them on a deep emotional level.

Ask yourself: How effectively does my proposed book title use the power of metaphor to find more readers and sell more books by communicating on an emotional level?

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Marketing Tips for Selling Honey On A Small Scale

One of the biggest challenge when you start to sell honey at first is how to go about doing it? Many people are not experienced in this sort of stuff.

The key thing is to start small. Small steps will eventually get you where you want to go and you will definitely learn tonnes while at it. This will keep the cost low and flexibility to change any time.

There are a few things that you have to consider, namely the target market, how you will distribute to them, i.e. your marketing channel, the packaging of your product and how you will promote it.

Most people when starting will not have many hives. Typically you can start with one or two just to get a hang of how to do beekeeping. So to test the water in marketing honey, first off and easiest to promote it amongst close friends or relatives. It could be that when you start just invite them for tea with a spread of honey and let them taste it! You can get their feedback and take it from there.

Essentially for a start, the target would be market locally within your circle of friends or neighbours and you can also set up a road side store or if your place is the near the road, to have a clear sign board informing them that they can get fresh honey from you!

It is worthwhile to take time and come up with a simple yet attractive sign board and something that is big enough for drivers to notice and want to drop by. Graphics and visuals attract. Put on your creative cap to come up with ideas and get feedback…gosh there are many ways, maybe even create a variety of design as ask people to vote which is best. Nowadays you can do it online even – ask your Facebook friends:)

Besides your signage, the product packaging is also crucial. Even though there’s a saying “Don’t judge a book by it’s cover”, you know for a fact that in the real world most of us DO judge by how someone or something looks! How many times have you pick up that “cute” little box in the supermarket because it looks great (even though you didn’t initially plan to buy it)?

Creativity does play an important role. You don’t have to have a million dollar research to do that, but the packaging should be decent enough that someone will want to buy it. That means that the labels should be stick properly and it’s clean. Usually the winning strategy in honey is to put it in clear glass or plastic bottles so that people can see what’s the color.

You may want to also do some branding, by including your company name and type of honey and probably contact no. or website if you have. Well, you knows what opportunity this will bring.

Yes, there will be some cost. Take this as part and parcel of business. Nowadays you can source for cheaper solutions like getting the containers for eBay or Walmart.

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Birthday Gifts for Old Men

We all love to recognize the birthdays of our loved ones, friends, and family members with meaningful and unique gifts. Some people, though, are easier to buy for than others. Perhaps a good friend has clear loves, hobbies, and the like, making them easy to buy for. Maybe a loved one is good at letting you know exactly what they want for their upcoming birthday. For every person in your life who is easy to buy for, there’s someone who is a tough to pick out gifts for. Very often, these toughies are old men.

Picking out birthday gifts for old men is a challenge first and foremost because they already have most of what they need day-to-day. When they do have a need, old men tend to fill it on their own, preferring to be independent to asking others for gifts. While this can make it difficult to pick out birthday gifts for old men, it’s also an opportunity to buy a gift that they would never think to buy for themselves – something unique and meaningful. Here are a few ideas:

Birthday Newspaper: I’m not suggesting you swing by the news-stand on the way to the party. There are a number of services that can provide you with an authentic newspaper from just about any specific date ranging back to the late 1800s. What an interesting walk back through history this can provide. Think of the impact the gift of a newspaper from the day of their birth, their marriage, or other important life event would have on the old man in your life.

Land – Lots of Land: Yes, you can pick up 50 mini-parcels of land for only a few dollars for your grandfather. Of course don’t expect too much for the twenty bucks. You’ll get fifty one-inch square plots; one in each of the 50 states. But I’m sure he’ll love the legal Deed of Land supplied with his name on it. You can frame it or put it on a plaque. Now he’ll have 50 different places to dream about retiring on (not really!) but fun!

Old Time Radio Shows: When choosing birthday gifts for old men, consider that they might enjoy taking a walk down memory lane by re-listening to some of the greatest radio shows ever produced. The golden age of radio is long past, but remembered fondly by many senior citizens. Unfortunately, it’s pretty unusual to hear these shows rebroadcast over the air nowadays. Fortunately, you can purchase compilations of variety and sketch shows, radio dramas, detective stories, and much more, including an excellent collection put together by media legend Walter Cronkite himself.

Ballpark Pens: In generations past, baseball truly was the American pastime, and just about everyone was a fan of the game. This means that most old men have some fondness for the sport, and cherish memories of sitting in the cheap seats at this stadium or that, long-since demolished, replaced, or changed forever. Enterprising business-folks have reclaimed to wood from these old stadium seats and have turned them into pens, corkscrews, bottle-openers, and other novelty items. Imagine presenting the old man in your life with a useful item crafted from the seats he sat in while watching the memorable games of his youth.

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The INFJ Marketing Profile – Intuitive/Feeling/Judging Introverts As Marketers

Few marketing coaches and experts consider personality when giving marketing advice. Such and such a technique is the hot thing, or it’s worked for “everyone” – and therefore you should pick it up and run with it, they advise, even if you feel uneasy, fearful or contemptuous of it. Time and time again, I’ve seen business owners and entrepreneurs dutifully try to execute the advice only to do it badly, half-heartedly or with their finger pinching their nose. Others receiving the advice promise to get right on it but delay, delay, delay until the uncomfortable recommendations slip quietly off their to-do list.

My perspective is different. If you feel that specific marketing advice goes against your grain, I encourage you to follow your instincts and ignore that advice. Look for marketing alternatives that feel more comfortable for you and better fit your preferences, habits and beliefs. They offer a faster, less stressful route to success.

A good tool for exploring your natural marketing style is the Myers-Briggs personality system. Let’s take a look at how it applies to one of the major introverted personality types. An introvert is someone who energizes and recharges best when alone, while feeling drained by too much social interaction. (In contrast, an extrovert would rather not be alone and feels most alive around other people.)

In the Myers-Briggs type system, the INFJ (Intuitive/Feeling/Judging Introvert) type is a gentle, caring, intuitive individual who values relationships and has endless curiosity about what motivates people. An INFJ tends to act spontaneously rather than with planning, cherishes deeply held spiritual or global ideals, and dreads conflict. For good or for evil, INFJs easily inspire others through their charismatic and sensitive intelligence.

According to introvert watchers, some well-known INFJs are Jimmy Carter, Oprah Winfrey, Jerry Seinfeld, Eleanor Roosevelt, Billy Crystal, Carl Jung, Bob Dylan, Martin Luther King, Jr., Adolf Hitler, Shirley MacLaine, Mother Teresa, Nelson Mandela and Mulan (the Disney Princess).

If a Myers-Briggs test indicates that you are an INFJ, then you will probably feel very good about marketing methods like these:

· Creating imaginative symbols, logos or images that crystallize your message or method of working

· Crafting visually interesting and verbally resonant advertising

· Incorporating your ideals into everyday business, such as through “green” initiatives

· Using your visionary thinking to issue and publicize predictions for your industry

· Leveraging key relationships to create leadership or publicity opportunities

· Offering insightful advice through a Q&A blog, column or radio/TV/video show

· Rallying your industry to a work-related, somewhat controversial cause

As an INFJ, you don’t normally seek out the limelight, but you don’t object when others nominate you for “___er of the Year” honors. With your great attunement to other people, you find it hard to set limits when clients need your help, and you may need to take special steps to prevent burnout. Avoid tasks or positions requiring great attention to detail. Also avoid roles where you might have to testify in court or defend your position to skeptics, since you usually come to conclusions without direct consideration of evidence. Choose employees, clients and project partners carefully so as to minimize conflicts. Be respectful of those who don’t share your commitments.

Above all, do not pretend to be or act like a passionless professional, because as an INFJ, that is most definitely not you! When you use the ideas above to incorporate your intense caring about people and the world into your marketing outreach, you will attract clients who share and respect your instinctive, deeply felt concerns – and are thrilled to be working with you.

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How to Conclude a Book Review

Writing a book review is great especially if you learn something new out of it. But when it comes into concluding your book review, how will manage it?

In book reviews, the conclusion is designed to reflect the focus of the rest of the piece. The idea is to leave the reader with a clearly-articulated and thoroughly polished (with the help of a quality grammar software) final assessment that brings together all the ideas you’ve presented throughout the review.

What components should go into your book reviews’ conclusions?

  1. A restatement of the topic sentence. This helps refresh the main direction of your review for the reader and is a more preferable opening sentence for your conclusion, compared to the usual approach of giving space to less-important issues, such as book format and similar details.
  2. A summary of previously stated ideas. Put emphasis on the primary qualities and materials of the book being reviewed for your summary, rather than arbitrary details (regardless of how notable they might be). It helps sum up your discussion for the reader, setting a better context for your final statement.
  3. A memorable and thought-provoking closing sentence that imparts your final recommendation. Designed to cement your recommendation to the reader, it lets you leave a final thought that endorses your general opinion of the book. You can write this as a declarative sentence or in the form of a question, for effect. Pay some extra attention here: the more elegant and impactful it is, the more likely the reader will heed your advice.
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